HOW TO PROSPECT
Hello there, you are probably active in business and wonders how you are going to obtain people to join your business. We often are told to prepare a hot contact list to start with. It might work for you or not. Nonetheless, the greatest success in network marketing comes from working with a cold market, people you have never met before. Once you master how to do this, your business will be unstoppable.
There are three aspects of importance to us here; Creating a traffic, turning the traffic into leads and turning the leads into subscribers. These aspects are well captured in the formula below.
Network marketing is majorly built around the concept of CIPFERE formula.
C= Contact
I= Invite
P=Present
F= Follow Up
E= Enroll
R= Retain
E= Events/Meetings
Based on that mnemonic, I would like to tackle the first part which is getting contacts quite vividly. There are various ways of doing it. You need to pick that which works best for you and gives you some fun as you do it. I mean in network marketing, everyday should be an independence day. Do it with love. Results will be for sure.
There are two major ways of prospecting: Online ways and offline ways.
ONLINE WAYS
Under this, you can use either social media platforms or online advertising platforms. The most popular social sites used today are Facebook, Instagram and twitter. Some of the online advertising platforms one can use is Olx, Pigiame, Craiglist etc.
FACEBOOK:
Facebook is one of the major social sites used today. It holds a maximum of 5000 friends. You need to add quality friends based on what market you are targeting. Build your own traffic on your own personal account. The essence of this is that whatever you post on your timeline will be visible to all these people and since they are your market, they will get to contact you any time. You can also create a fan page of your own, where you can also get followers who get feeds of whatever stuff you post therein.
Once you set the account, you can now proceed to do attraction marketing on your account or your fan page. How do you do this. First, you can post your lifestyle, your daily activities that are quite positive and more guys would like to join you doing. Secondly, you can post encouraging success or network marketing quotes. Thirdly, you can also post results you are obtaining from your business or the products you deal in for guys to see and those impressed can ask you for more infomation. If you are not yet getting results, extraordinary cases, do not think this leaves you out. You can also post results of other team members in your team. Fourthly, you can also share links to your websites, your videos, your blogs and track those who comment on them, because you can get a prospect has left you a comment there. But in all cases, ensure the suspense is well created so that the prospects can contact you and you build the relationship and present the opportunity to them. In case you want to use a harsh tag, I prefer you use your own so that you don't lose a prospect to another marketer.
You can also do a professional post on the groups you have joined, occasionally and direct the leads either to your phone number or email address or your referral link.
INSTAGRAM:
Instagram allows sharing of photos and videos. You shall major on the two. You can also leave a nice comment, creating curiosity to your target market under each photo or video. Remember to have your own hashtags on your posts. In addition, you can also leave a link of your interest on your bio, and occasionally direct your audience there. Here also, ensure you follow the target market and get them follow you back, those who are open to the idea of network marketing.
OFFLINE MEANS:
Under the offline means, you can use paid posters, which you can pin on public billboards at a cost, usually, managed by the county council. You can also use unpaid posters and have them accessible to the general public in social places like churches, playgrounds, bus stops, estate shops etc. You can also use fliers. These are small form of a poster,usually quarter of A4, that you can dish out to the public on the streets or any social place.
You can also get prospect on the basis of word of mouth approach or friend to friend recommendation. This is very important and can give you a constant flow of prospects to join your business, as recommended by Eric worre. Follow these 5 crucial steps:
>Create an active contact list.
>Constantly expand the list.
>Raise your awareness. Do things you have never done before.
>Never prejudge. Give equal chances to the people you have interacted with.
>Network on purpose
In network marketing, CAP formula is key. Copy-Adjust-Paste. You need to see who is doing it well in your team and succeeding. Follow their footsteps. On the same note, you can check Nick Anderson's page, and other gurus you know like Erick worre. You can also watch videos and audios about network marketing from gurus like Jim Rohn, Eric Worre, Tim Sales, Randy Gage, Robert Kiyosaki, Jeff Roberti and many more.
You can also prepare a blog like this to help you do your prospecting. Do various topics in your business and market the blog to give you a stream of leads.
NOTE: It is always important to have different forms of these features. If you prepare a blog, then you can translate it into a video, audio etc and market them anywhere you can.
Yours sincerely,
CAROLINE AYIEKO
0725270584
There are three aspects of importance to us here; Creating a traffic, turning the traffic into leads and turning the leads into subscribers. These aspects are well captured in the formula below.
Network marketing is majorly built around the concept of CIPFERE formula.
C= Contact
I= Invite
P=Present
F= Follow Up
E= Enroll
R= Retain
E= Events/Meetings
Based on that mnemonic, I would like to tackle the first part which is getting contacts quite vividly. There are various ways of doing it. You need to pick that which works best for you and gives you some fun as you do it. I mean in network marketing, everyday should be an independence day. Do it with love. Results will be for sure.
There are two major ways of prospecting: Online ways and offline ways.
ONLINE WAYS
Under this, you can use either social media platforms or online advertising platforms. The most popular social sites used today are Facebook, Instagram and twitter. Some of the online advertising platforms one can use is Olx, Pigiame, Craiglist etc.
FACEBOOK:
Facebook is one of the major social sites used today. It holds a maximum of 5000 friends. You need to add quality friends based on what market you are targeting. Build your own traffic on your own personal account. The essence of this is that whatever you post on your timeline will be visible to all these people and since they are your market, they will get to contact you any time. You can also create a fan page of your own, where you can also get followers who get feeds of whatever stuff you post therein.
Once you set the account, you can now proceed to do attraction marketing on your account or your fan page. How do you do this. First, you can post your lifestyle, your daily activities that are quite positive and more guys would like to join you doing. Secondly, you can post encouraging success or network marketing quotes. Thirdly, you can also post results you are obtaining from your business or the products you deal in for guys to see and those impressed can ask you for more infomation. If you are not yet getting results, extraordinary cases, do not think this leaves you out. You can also post results of other team members in your team. Fourthly, you can also share links to your websites, your videos, your blogs and track those who comment on them, because you can get a prospect has left you a comment there. But in all cases, ensure the suspense is well created so that the prospects can contact you and you build the relationship and present the opportunity to them. In case you want to use a harsh tag, I prefer you use your own so that you don't lose a prospect to another marketer.
You can also do a professional post on the groups you have joined, occasionally and direct the leads either to your phone number or email address or your referral link.
INSTAGRAM:
Instagram allows sharing of photos and videos. You shall major on the two. You can also leave a nice comment, creating curiosity to your target market under each photo or video. Remember to have your own hashtags on your posts. In addition, you can also leave a link of your interest on your bio, and occasionally direct your audience there. Here also, ensure you follow the target market and get them follow you back, those who are open to the idea of network marketing.
OFFLINE MEANS:
Under the offline means, you can use paid posters, which you can pin on public billboards at a cost, usually, managed by the county council. You can also use unpaid posters and have them accessible to the general public in social places like churches, playgrounds, bus stops, estate shops etc. You can also use fliers. These are small form of a poster,usually quarter of A4, that you can dish out to the public on the streets or any social place.
You can also get prospect on the basis of word of mouth approach or friend to friend recommendation. This is very important and can give you a constant flow of prospects to join your business, as recommended by Eric worre. Follow these 5 crucial steps:
>Create an active contact list.
>Constantly expand the list.
>Raise your awareness. Do things you have never done before.
>Never prejudge. Give equal chances to the people you have interacted with.
>Network on purpose
In network marketing, CAP formula is key. Copy-Adjust-Paste. You need to see who is doing it well in your team and succeeding. Follow their footsteps. On the same note, you can check Nick Anderson's page, and other gurus you know like Erick worre. You can also watch videos and audios about network marketing from gurus like Jim Rohn, Eric Worre, Tim Sales, Randy Gage, Robert Kiyosaki, Jeff Roberti and many more.
You can also prepare a blog like this to help you do your prospecting. Do various topics in your business and market the blog to give you a stream of leads.
NOTE: It is always important to have different forms of these features. If you prepare a blog, then you can translate it into a video, audio etc and market them anywhere you can.
Yours sincerely,
CAROLINE AYIEKO
0725270584
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